About the Role

1. Content Creation

Write, edit, and proofread high-quality articles, blog posts, social media

content, newsletters, video scripts, and website copy.

Ensure all content aligns with the brand’s tone, values, and communication

goals.

Develop compelling narratives around sustainability, climate action, ethical

living, and animal welfare.

2. Research

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Conduct in-depth research on sustainability trends, environmental issues,

climate policies, and cruelty-free practices.

Use credible sources to generate original content ideas and support

data-driven storytelling.

3. ORM Management

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Handle Online Reputation Management (ORM) for platforms like LinkedIn

and others.

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Monitor mentions, respond to comments/messages, and maintain a strong,

positive digital presence.

4. SEO Optimization

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Implement basic SEO strategies to improve search engine visibility and

organic reach.

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Optimize content using keywords, metadata, and SEO best practices.

5. Collaboration & Campaign Development

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Work closely with the marketing and creative teams to brainstorm content

ideas and develop campaigns that resonate with our audience.

Contribute to strategy discussions and adapt content to campaign objectives.6. Social Media Support

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Assist in managing social media platforms by ideating and creating engaging

content.

Support community engagement through comments, interactions, and

periodic updates.

7. Feedback Incorporation

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Accept and incorporate constructive feedback to improve writing style and

meet project requirements.

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Maintain consistency, accuracy, and high standards across all content

formats.

8. AI-Savvy Content Development

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Use AI tools for research assistance, content structuring, idea generation, and

productivity enhancement.

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Stay updated with AI trends in content creation and leverage them to optimize

workflow and creativity.